The role of storytelling in Marketing campaigns

The role of storytelling in Marketing campaigns

Story telling is not a new concept for the brands regardless of the industry. Brands of all sizes understand the need to entertain their clients and prospects through the ancient technique of storytelling. The audiences enjoy the idea of storytelling and the other...
Marketing: The various touch points with clients

Marketing: The various touch points with clients

For any business to succeed in the market, it is important that its owners concentrate on building ties with their current and potential clients. This is something that comes under marketing, many strategies of which are prevalent these days. In fact, in today’s age...
Corporate AI systems and their functionalities

Corporate AI systems and their functionalities

Artificial Intelligence, or more popularly known as AI, has taken over the world by storm, so much so that its applications can be seen in almost every field. However, this article deals with the performance and future of artificial intelligence in the corporate...

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