With fierce competition in the market, business owners are looking towards adopting newer ways and strategies to gain an edge over their competitors. In this pursuit, they have gone to great lengths, and have changed their attitude to one that is welcoming towards new concepts and technologies. This is the reason why the introduction of Artificial Intelligence to the marketing scene has been met with much positivity on part of the entrepreneurs despite the size of their operations. It has led to many business owners replacing the traditional systems that they have had since many years with specialized programs, such as the ones designed by RosponseAI.
From handling customer relations to managing the company’s social media profiles, these programs perform a multitude of operations. As a result, the marketing campaigns employed by business owners have shifted as well, and have conformed to a more AI-friendly mode of action. Hence, it is safe to say that with its numerous benefits and efficient working, the AI is set to take over the marketing world. However, this does not come without a few bumps along the road, some of which shall be discussed below.
While Artificial Intelligence is the new rage in the marketing world, and it seems as if it will take over completely in the next few years, the transition to this system has not been as smooth as expected. It is probably because in their haste to adopt the newly launched systems, entrepreneurs have ignored certain facets of the transition process, the most important of which is taking their employees into confidence. As a consequence, many problems have been reported at the work place, most of whom stem from the fact that workers feel threatened by the complex machines and algorithms that seem to be taking over their routine work at a rapid pace. They do not trust the systems all together, and believe that the control should in fact be in their hands.
As with Artificial Intelligence, it is common knowledge that the program performs and alters its functions as per the given scenario itself. For instance, if a marketing campaign is doing well in terms of analytics, and another one is not performing that well, the system will automatically discard the latter as per its calculation. Also, such systems usually have chatbots integrated within them, which are not only capable of sending out generic messages, but can also hold a conversation with clients by judging from the tone of their messages and replying accordingly. This is of course unacceptable to most of the employees of a firm that is looking into Artificial Intelligence, since they have been managing all of this manually since years.
Let’s have a look at some of the reservations that the workers of any firm might have towards Artificial Intelligence.
Not being able to exercise the power that they once had over the system
Since AI systems are mostly self-sufficient once that have been fed with the relevant and right amount of data, workers cannot participate much as soon as they have learnt all that is required to run the operations. This can be quite frustrating for many employees of the firm making a shift to AI, since they have been controlling everything from the start, and they feel as if they are losing the power that they once had over the system. This feeling runs from the top professionals to the lower ranks of the staff, which makes it very difficult for business owners to incorporate the new system within their set-ups. For instance, when it comes to marketing strategies, an AI system automatically controls the flow of the content that is to be published across all channels, and some of the hired professionals may have a problem with this initially, since they can no longer regulate what is being published online and when.
A change of plans makes it difficult for them to accept the new system
Since many years, a firm has been following a set pattern of work. Marketers design and implement strategies that they think are best of the company. They have the liberty to alter the course of events whenever they see fit. In such a situation, they have also drawn up plans for the future, which will dictate the flow of work. Then, all of a sudden, the owner of the company decides to adopt a new system, or in other words, AI algorithms. Now, naturally, many people will not be open to the change, since they will see it as a disruption to the plans that they had come up with so meticulously. This can and will cause problems during the transition process.
Having to sacrifice working relationships that were formed many years ago and are still going strong
Running a marketing campaign is not a single person’s job. Instead it constitutes the work of many individuals, some of whom might not even be a part of the permanent staff of the company. As a result, working together to achieve the same end, that is generating more leads for the business, can turn into years worth of friendships and professional commitments. This is something that gets disrupted when a company adopts AI-powered systems, since over time, manual work is cut down by more than a half of what it was before. This is because the system takes care of most of the things on its own. As a result, while many companies have made the shift, they are not using Artificial Intelligence to its full potential.
While these problems may seem big at a glance, they are actually solvable, and should be handled right from the start so that the transition process is hassle-free for any company. In order to do this, business owners must take their employees, and all the stakeholders of the firm into confidence before jumping the bandwagon. This can be done by holding a formal introduction of the system, followed by explanations on its working, and how it would benefit the company on a bigger picture. In addition to this, business owners should not only aim towards having an AI-powered system run the show. Instead, they must opt for an optimal mix of humans and machines that would work towards the betterment of the firm.
In order to make the transition easy, the company must be willing to make the process as transparent as it can be. Employees must know how the system works, and what exactly it will do to generate more business for the company. Also, the owners must be willing to conduct experiments, so that their employees can have a better understanding of the changes that are being made to their workplace.
In order to have a successful experience with Artificial Intelligence, business owners must consider each and every aspect before adopting the new systems. This not only includes working towards making their employees adjust to the shift, but also taking care of each and every detail that comes with it. This is because implementing an AI system, such as the RosponseAI, is not a big deal, but benefitting from it to its full potential is what you should concentrate on the most. In order to do this, you must take care of certain aspects, some of which are discussed below.
Make sure that you a have hired a professional within your team who is well-versed in terms of the system
This is essential since an AI system is quite complicated, and needs understanding before it can be worked with. Also, the system must be looked after properly, and even though it runs quite smoothly and is user-friendly, you must have a trained professional on the premises in case you need any trouble-shooting done. This is very important because if your system gets stuck due to any reason, then your work will be stopped until a proper technician can be arranged.
If your business is on a small scale, and you cannot afford to hire a professional full-time, then you may have someone visit the system from time to time in order to check on its progress, and to make your employees understand its working. It is also very important for you to comprehend the system so that you can use it to its full potential. So make sure that you attend the introductory sessions yourself as well.
You must have an understanding of why you are making the shift to having AI-powered systems
It is very easy to jump on the bandwagon and have an AI system incorporated within your setup. But you should be clear on why you are making the shift, and what use you can get out of the new algorithm.
For instance, one of the most important uses of systems such as the RopsonseAI is that they collect data from where it is required. However, before getting the system to work, you and your team should be clear on what type of data you are looking for. You need to be as specific as possible, or you will find your system collecting information that you do not require, and storing it will eventually become a problem as well.
In order to do this systematically, you must hold a meeting with your team and highlight the important questions that you want your AI system to answer and analyze. This will help you in conducting a to-the-point research, which will result in valuable data that you can actually use for the betterment of your company.
Make sure that you have an understanding of what inaccurate data is, and how to avoid collecting it alongside the one that you actually require
Again, data collection is of utmost important, since it will help you design future policies, and make decisions accordingly. Information is needed to predict the future trend of anything, and even though there are countless sources of data present online and elsewhere, you need to be selective of what you gather. This is because not every source is reliable, and might contain inaccurate pieces of information, know as noise. So how can you avoid collecting noise? Let’s have a look at this below.
In order to collect useful information that is free from all sorts of noise, you must choose an algorithm accordingly. This can only be done if you have an understanding of the system that you are about to employ, so that you know how it works. Once this is done, you can tune it as per your requirements, and have data collected as your firm requires.
Making a purchase from the right company
Since the AI is quite popular these days and many businesses are looking to buy solutions powered by it, a number of companies dealing in them have sprung up. If you are looking for such a company, and need a tailor-made solution for your firm, then you should do your research before settling to make a purchase. This is because it is a serious matter, and you cannot just trust anyone for the job, since the working of your entire business depends on this. So what can you do? Let us tell you.
Reliable companies dealing in AI algorithms, such as the RosponseAI, are very thorough in their approach and will take care of every aspect of the integration process. They will not only answer all of your queries, but make you understand the running of the system in its entirety. This is essential, since you need to know exactly what your system is capable of doing, so that you can use it to its full potential. Also, such companies will customize the program for you by adding features that are better suited to your business. All of this can be decided during the initial consultation sessions that you will have with them.
While it is important to be a step ahead of your contemporaries and adopt newer things within your system, it is also essential that you prepare for them in advance so that you can reap maximum benefit from their use. Same is the case with AI algorithms – just do the initial work well, and you will be good to go in no time.