WHAT IS COMPUTER TELEPHONY INTEGRATION (CTI)

Computer Telephony Integration (CTI)

A method of connecting your telephone system to your database. Most commonly this will allow you to pop the caller’s details up on to the agent’s screen when the call connects (Screen Pop).  CTI can also be used for a variety of applications such as call routing.  Despite huge business advantages, it often requires quite complex integration and its deployment has been limited.