Within the business community, there is always a constant pressure to not only perform well, but also to beat one’s competitors. This is fueled by the desire to gather as many leads as possible, and convert them into serious buyers. As a result, newer marketing trends are emerging on the scene, and business owners are […]

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Business-to-business or B2B marketing can be referred to as the promotion of services and/or products to other businesses to be used in the production of goods, or to be sold to customers. It can also denote marketing goods that can be of immediate use to the businesses, such as office equipment and supplies. Ever since […]

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